AMC
Adaptive Design, UI Design
Personal project
Type
Tool
Figma
Qualtrics
Adobe InDesign
Google Workspace
6 months
Duration
MY ROLE
UI designer
In this project, I did a redesign for the AMC movie company app.
At the same time, I also conducted a user experience survey to help users have a better experience in AMC theaters.
I use competitor analysis and user surveys to gain an in-depth understanding of AMC's positioning and user needs.
Then, I conducted a website usability test to ensure that users can have a good experience when using AMC's app.
Introduction
App research & Competitor
User Research
Research Analysis
Low-fidelity Design
High-fidelity Design
Usability Testing
Improve
Final Design
AMC Theater
User Experience Survey
During the design of the project, the question setting of the questionnaire was a huge challenge for me.
I needed to ensure that the questions accurately reflected the needs of users without confusing users.
To overcome this difficulty, I carefully studied industry standards and user research methods, communicated with peers, made repeated revisions many times, and finally designed a suitable questionnaire.
Then I used methods such as user research, interviews, and data analysis to deep understanding of the user needs and pain points of AMC theaters and give corresponding improvement suggestions
Challenges
Problem & Goal
Method Used & SOWT analysis
User Survey
User Interview
Common Themes & Recommendation
This project provides valuable experience and reference for my future design work. I look forward to applying these experiences to more projects to create better design works for clients.