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AMC

Adaptive Design, UI Design

Personal project

Type
Tool

Figma

Qualtrics

Adobe InDesign

Google Workspace

6 months

Duration
MY ROLE

UI designer

In this project, I did a redesign for the AMC movie company app.

At the same time, I also conducted a user experience survey to help users have a better experience in AMC theaters.

I use competitor analysis and user surveys to gain an in-depth understanding of AMC's positioning and user needs.

Then, I conducted a website usability test to ensure that users can have a good experience when using AMC's app.

Introduction

App research & Competitor

User Research

Research Analysis

Low-fidelity Design

High-fidelity Design

Usability Testing

Improve

Final Design

AMC Theater
User Experience Survey

During the design of the project, the question setting of the questionnaire was a huge challenge for me.


I needed to ensure that the questions accurately reflected the needs of users without confusing users


To overcome this difficulty, I carefully studied industry standards and user research methods, communicated with peers, made repeated revisions many times, and finally designed a suitable questionnaire.

Then I used methods such as user research, interviews, and data analysis to deep understanding of the user needs and pain points of AMC theaters and give corresponding improvement suggestions

Challenges

Problem & Goal

Method Used & SOWT analysis

User Survey

User Interview

Common Themes & Recommendation

This project provides valuable experience and reference for my future design work. I look forward to applying these experiences to more projects to create better design works for clients.

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