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AMC

Adaptive Design, UI Design

Personal project

Type
Tool

Figma

Qualtrics

Adobe InDesign

Google Workspace

6 months

Duration
MY ROLE

UI designer

In this project, I did a redesign for the AMC movie company app.

At the same time, I also conducted a user experience survey to help users have a better experience in AMC theaters.

I use competitor analysis and user surveys to gain an in-depth understanding of AMC's positioning and user needs.

Then, I conducted a website usability test to ensure that users can have a good experience when using AMC's app.

Introduction

App research & Competitor

User Research

Research Analysis

Low-fidelity Design